When you’re doing cold outreach—whether via email or LinkedIn—you only have one chance to make a meaningful first impression. Generic messages don’t cut it.
That’s where lead enrichment steps in. By enriching your lead data before reaching out, you’re not just adding details—you’re giving yourself the ability to personalize, prioritize, and stand out.
Here are 10 critical fields every SDR, founder, or growth marketer should enrich before hitting send:
1. Full Name (Formatted Correctly)
Getting someone’s name right is non-negotiable. Even if the message is strong, a wrongly capitalized name can kill your credibility instantly.
2. Job Title
Job titles reveal responsibilities, priorities, and decision-making power. Tailor your pitch accordingly.
3. Company Name
Mentioning the company personalizes your message. Bonus: reference a recent update like a launch or funding round.
4. Industry
Speak their language. Tailoring messaging by industry boosts relevance and response rates.
5. LinkedIn Profile URL
Use it for context, mutual connections, and social follow-ups.
6. Company Website
Websites reveal positioning, pricing, and CTAs. Prospectee’s built-in scraper pulls this info automatically.
7. Work Email (Verified)
Avoid bounces and protect deliverability. Verified emails increase reply likelihood and reduce spam risk.
8. Location (City & Country)
Time outreach to work hours and personalize references.
9. Company Size
Pitch differently to a 10-person startup vs a 200-person scale-up.
10. Tech Stack (Bonus)
Knowing tools like HubSpot or Salesforce helps position your solution as complementary.
Why Prospectee?
Most enrichment tools bury you in workflows, API keys, and setup. Prospectee keeps it simple. Upload a list of emails or domains—and you’re done.
Prospectee provides:
- Verified emails and job titles
- LinkedIn profiles, company size, industry
- Website insights like free trial CTAs, product headlines, blog activity
Get the context you need to write outreach that feels personal—without the manual research.
Don’t Just Send. Send Smart.
Outreach isn’t about volume—it’s about context. With enriched, relevant data, you’ll connect faster, book more meetings, and waste less time.
→ Start enriching your leads the smarter way with Prospectee.