You can have the best pitch in the world, but if it lands in the wrong inbox, it goes nowhere. In B2B sales, finding the real decision makers is often the difference between a closed deal and a dead lead.
The problem? Identifying the right person is rarely straightforward. Titles are misleading, org charts are hidden, and hours spent on LinkedIn often leave you guessing.
This is where lead enrichment changes the game. By adding richer, more accurate, and up-to-date information to your lead list, you can quickly pinpoint the people who actually have the authority to say “yes.”
What Is Lead Enrichment?
Lead enrichment adds context to a basic contact: job title and seniority, LinkedIn URL, company size and revenue, tech stack, recent news, and more. A plain spreadsheet becomes a 360° profile—making it easier to spot decision makers vs influencers.
Who Counts as a Decision Maker?
- Economic Decision Maker – Owns the budget and signs (CFO, VP, CEO)
- Technical Decision Maker – Validates fit (CTO, Head of IT)
- User Decision Maker – Manages the users (Marketing Director, Sales Manager)
Each views your solution differently. Enrichment helps you tailor messaging to what they care about.
How Enrichment Helps You Find Them
- Filter by title and seniority
- Map the company hierarchy across multiple contacts
- Spot recent promotions or role changes
- Use tech stack and funding signals to time outreach
A Simple Workflow with Prospectee
- Import your list (names, emails, or company domains)
- Run enrichment to pull titles, seniority, LinkedIn, company size, revenue, and more
- Filter for “Head of…”, “Director”, “VP”, “Chief…” roles
- Map at least one economic, technical, and user decision maker per account
- Export to your CRM and start targeted outreach
Pro Tips
- Personalize with recent achievements or company news
- Multi-thread by contacting multiple stakeholders
- Use mutual connections from LinkedIn
- Refresh lists quarterly to keep data current
Prospectee makes this effortless—transform a raw list into a decision-maker map in one click.
Stop guessing who to email. Start reaching the people who matter.